Global Optima Our Book

The Essential Guide to Internet Business Technology

Published by Prentice Hall, February 2002

Today, every executive and business professional must understand Internet technology well enough to ask the right questions, set the right expectations, and make the best possible decisions--especially after the dot-com implosion. This book gives executives, managers, and other professionals a complete, up-to-the-minute primer on today's most important Internet technologies--and their business implications. From Internet architecture to Internet business marketing, this book delivers current insight and expert advice you can act upon.

Whether you're a manager, consultant, entrepreneur, attorney, sales, marketing or PR professional, investor or student, you need to understand the technologies that will drive the next Internet business revolution. Now one book illuminates them all: The Essential Guide to Internet Business Technology.

	Our Book
	*The Essential Guide to Internet Business Technology* Published by Prentice Hall, February 2002 Amazon Link Barnes & Noble Link Today, every executive and business professional must understand Internet technology well enough to ask the right questions, set the right expectations, and make the best possible decisions--especially after the dot-com implosion. This book gives executives, managers, and other professionals a complete, up-to-the-minute primer on today's most important Internet technologies--and their business implications. From Internet architecture to Internet business marketing, this book delivers current insight and expert advice you can act upon. Whether you're a manager, consultant, entrepreneur, attorney, sales, marketing or PR professional, investor or student, you need to understand the technologies that will drive the next Internet business revolution. Now one book illuminates them all: *The Essential Guide to Internet Business Technology*.